Target Audience and codes and conventions.

The genre we chose for our music video was 'indie'. We chose a song by an indie group 'mystery jets'. We looked at many of their videos to see how they construct them and what codes and conventions exist within their videos. We applied these to our, a very basic video with no advance editing techniques. A nice storyline to fit to the lyrics and characters that can have fun together and have a connection.
It's difficult to give a specific gender or age range or class to the 'indie' genre as it is rapidly becoming more mainstream with many indie bands reaching the top 10 area within the current music charts and many becoming number one, Kings Of Leon are one example.
For the style of music that mystery jets play and now 'fudge', a certain 'indie pop' style, the audience exists to whoever.


Our music video is done!! WOOOOOO!!